Do you think the style of a successful product description should focus on Functional or Emotional?

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Accepted Answer

A successful product description should ideally strike a balance between both functional and emotional elements. Highlighting the product's features and functionalities addresses the rational needs of customers, while weaving in emotional appeal helps create a connection and reinforces the value it adds to their lives. Combining both aspects provides a comprehensive and compelling description that resonates with a broader audience.

Kaushik Mukherjee · Answer

Great question. 
Although I don’t think it’s a one versus  the other answer. 
That said I would start with functional and the functional should be functional enough to trigger the emotional

Do you think the style of a successful product description should focus on Functional or Emotional?

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