Do you try to become a thought leader in the space your startup is trying to solve problems?

Question

Hello fellow builders 👋
I'm wondering if you guys are using content to achieve thought leadership in your startup's space as a means to create a qualified audience that will later be interested in your product.
If so, how do you do it? What are your biggest struggles?

Jakub Havej · Accepted Answer

Hi Jorge 👋 Yes. As a solo maker, I strive to build credibility on social media (X, LinkedIn) by both building in public and by educating people. I've shifted my focus from relying on a rented social media audience to building my own by encouraging people to subscribe to my newsletter to establish a more direct and lasting connection. My approach is all about value-based marketing, expecting people to convert later along the way. The struggles? Prioritization + crafting the content due to limited capacity + little to no reach on social media. But I believe it's only a matter of time and consistency 💪

Jorge Medina · Answer

@jhavej it's definitely a challenge to add this to the mix of the solo maker but I believe it stopped being an option quite a while ago. Without distribution there's no product!

Answer

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@Jorge Medina
Jorge Medina
Absolutely! At our startup, we're not just solving problems; we're striving to lead the conversation. Being a thought leader in our space means not only addressing challenges but also shaping the narrative around them. We aim to be the go-to source for insights, innovation, and meaningful discussions. Our commitment extends beyond providing solutions – we want to inspire, educate, and drive positive change within our industry. Join us on this journey of thought leadership and let's co-create a future where challenges become opportunities.  
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Do you try to become a thought leader in the space your startup is trying to solve problems?

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