🗓️ Do you use festive days in your marketing? + What holidays wait for us until the end of the year
Business Marketing with Nika
41 replies
September is usually the month when all the hustle for marketers begins so they are stressed 4X more than ever. 😀
📣 But you can prepare campaigns for your business,
🏷️ add discounts %,
🥰 or build awareness around some popular day so people feel engaged.
👇 You have still time to react to these: 👇
"Regular" holidays:
October 31 – Halloween
November 1 – All Saints' Day
November 2 – All Souls' Day
November 28 – Thanksgiving (USA)
December 6 – St. Nicholas Day
December 25 – Christmas Day
December 26 – Boxing Day
December 31 – New Year's Eve
International days relevant if you run digital business/SaaS:
October 2024 – Cybersecurity Awareness Month (all of October)
October 3 – International Techies Day
October 24 – World Development Information Day
October 29 – World Internet Day
November 8 – National STEM/STEAM Day (USA)
November 14 – World Usability Day
November 29 – Black Friday
November 30 – Small Business Saturday
November 30 – Computer Security Day
December 2 – Cyber Monday
December 9 – Green Monday
December 16 – Free Shipping Day
Other days you can be creative with:
October 1 – International Coffee Day
October 4 – World Smile Day (celebrated on the first Fri in October)
October 10 – World Mental Health Day
October 16 – Boss's Day
🤔 So... are you about to use some of these? What do you prepare for them?
Replies
Alexander Galitsky@ag94
I got stressed reading that 😭
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@busmark_w_nika waiting for discounts first 😭
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@busmark_w_nika im getting ready for Christmas 😊
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Wow! That's a lot of holidays. Thanks for sharing—I didn’t know about some of these. I’m from India, so I look forward to Navratri and Diwali, which are celebrated with a lot of excitement. Many people do product marketing during these festivals too. Apart from that, New Year and Christmas are also on my list! :)))
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@priyanka27 Have heard about Diwali but not Navratri. Of course, according to regions, there are also other festive you can leverage as a marketer on the international level :)
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@busmark_w_nika Navratri is a nine-day Hindu festival celebrating the triumph of good over evil. It honors Goddess Durga and her nine forms. During this time, people fast, pray, dance (Garba and Dandiya), and celebrate with family and friends. It’s all about joy, devotion, and positive energy!
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thank you for introducing me this festive day :) @priyanka27
Thanks for the list! All these...and a little few more... as well 🤗
Welcome to India... the land of festivals 💃
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@indu_thangamuthu I have heard that you have such grandiose weddings. :) That must be a great experience too! :)
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@indu_thangamuthu I know. What is the average amount of guests for a typical Indian wedding?
@busmark_w_nika The range is wide... can go between... 300 - 1000+ (Excluding kids from new born - 15 years old, let's say)😂
Our “more intimate” weddings might have 100–200 guests. We people share big love... 💝
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@indu_thangamuthu Uff, that is enough. In our country, the big weddings have 50 guests :D I think that this quota is for India too low for doing any event :D
@busmark_w_nika And also, much greater expenses too 💸
Definitely can be overwhelming with so many options. I usually just focus on Black Friday/Cyber Monday. I strategize a few months in advance to give ample time for preparations.
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@nathancovey That's the time when I usually buy laptops, smartphones etc :D
@busmark_w_nika You're smart for that!
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@nathancovey Prepare Nathan :D we can resell it later :D
Flow State Training
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This is an amazing list, Nika! I was actually researching it the other day. It can be very useful.
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@vaibhavdwivedi I am thinking about creating a mega directory of my compound knowledge and wanna monetise it. Should I?
Flow State Training
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@busmark_w_nika You definitely should but keep it niche. Reach out if you need help :)
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Absolutely, we incorporate festive days into our marketing to connect with our audience. Upcoming holidays include Halloween, Thanksgiving, Christmas, and New Year's Eve.
At InterWiz, we use themed promotions and engaging content during these times to enhance customer engagement and brand resonance.
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@zishaniqbal Do you have increased sales while using promotions during holidays? What campaigns performed the best? :)
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I love this list. Thank you!
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@udaya_sri You are welcome! :)
Surprised to see Green Monday on this list!
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@smithhannee Which holidays are you planning to incorporate into your marketing strategy? :) maybe special discounts or so? :)
Wow!!! These are all amazing! Thanks for sharing this dates with us. 🤗
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@future_oh You are welcome! :)
Will keep this in mind, this would be perfect for our upcoming pre-launch! Thank you Nika!
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@future_oh feel free to use any holiday that has a potential to increase your sales :)
Warmup Inbox
I'm using Black Friday for all my SaaS customers.
I also do a back-to-school campaign in September for some. That could be a good addition to your list.
St Valentin can be used sometimes but you need to be really creative with it.
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@fabian_maume I totally forgot back to school – that is so good. Those productivity seasons are the best options (new year resolution, summer fit body, back to school etc.) Thank you for mentioning it. :)
I usually prepare some special posts/discounts only on the major holidays. I think the most important ones for business are Black Friday and Christmas. Actually this year we are planning to donate to an animal shelter for Christmas as a company to try and inspire other to do something nice during the holidays!