Do you use Reddit for product promotion?

Question

I hear more and more marketers say that Reddit is an underestimated channel and that modern marketers must be there.
What's your experience with the platform?

Accepted Answer

Hi Natalia. I'm glad that finally someone has brought up Reddit. I've gained a few thousands of users on Redit and I'd love to share some of my experience. I'm also open to chatting with others who are using or wish to use Reddit as a marketing tool. 
Conclusion first: Reddit is underrated and most products can find a decent amount of user base here. 
Reddit is the top 10 largest social media in the US and top 20 in the world. With a penetration on North America, over 60% users are college-educated male. And more importantly, the community follows a strict non-commercialization rule, which means Reddit users are much more sensitive to promotions compared to average Facebook/Google users.
I've tried three ways of promoting on Reddit: advertising, self promotion, and community collab. I would say the ads part is a no-go for me simply because Tiktok and Meta already have a more sophisticated ad system for us to run all of our budget on. As for self promotion, I've had a few hunderds of organic downloads from around 20-30 posts, which is much more than I've ever had in other social media. Finally, I've had a few successful community collabs where I talked and partnered with subreddit moderators. 
The trickiest part is to keep your account alive. As Reddit puts it, “It's perfectly fine to be a Redditor with a website, it's not okay to be a website with a Reddit account.”

Answer

@kelly_happicat Totally agree with your point. Reddit can be a gold mine if used correctly. Staying genuine and authentic in your interactions with the community is key to keeping your account active and respected. Keep sharing your experiences!

Natalia Toth · Answer

@alexbozhin thanks for sharing! could you tell more on what's hard about it?

Vaibhav · Answer

I have and it often lead some traffic to my product but not huge.

Answer

@ixord did you use it as a paid ads channel or was it for organic marketing?

Natalia Toth · Answer

@nemanja_zunic2 no personal experience, but I've heard many thought leaders in marketing, like if I'm not mistaken Search Engine Journal and Neil Patel too say that marketers should explore Reddit as a new channel

Mauro Szuchman · Answer

I used it but didn't get the results that I was looking. It is important to understand their audience, there is a vast difference with FB / IG.

Alex Bozhin · Answer

Difficult and long

Sarah Mooney · Answer

@nemanja_zunic2 @natalia_toth I think reddit is good for advertising. I've advertise there a lot, I find it to be cheaper than a lot of platforms.

Nemanja Zunic · Answer

No,it is worth considering?

Igor Lysenko · Answer

I used it before, but after a year of working with reddit it did not bring the expected results.

Alex Bozhin · Answer

@natalia_toth It's Complicated. It’s so easy not to come and not start advertising. You need to spend a lot of time with an unclear result.

Natalia Toth · Answer

@vaibhavdwivedi thanks for sharing! did you launch paid ads there or put organic mentions?

Natalia Toth · Answer

@kelly_happicat Thanks a lot for sharing the details! What's the target audience of your product by the way? I'm trying to understand what is specific about Reddit's audience. And how much time (weeks? months?) did it take you to publish 20-30 posts?

Answer

@kelly_happicat This is lovely! Thank you for answering this in so much detail. I have so many follow up questions- haha! do you have a twitter or linkedin we can connect on? Here is my Twitter: https://x.com/itsmemy3_

Do you use Reddit for product promotion?

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