Do you use YouTube as marketing platform for growing your business?

Hi everyone! I'm the founder of WidPilot- a platform that helps you manage your YouTube channel. I was curious to know if you use YouTube as a marketing platform for promoting or growing your business? Do you use paid advertising or prefer to grow your channel organically? Are you seeing a good ROI with your videos or paid campaigns on YT? Looking forward to getting your feedback. Best, Hardik Raval