Does adding a video increase the chances of conversion?

Question

Rushi · Accepted Answer

If video is short and interesting.. BIG YESSS! 
Although making such videos are HARD!

Fred Wilson · Answer

if its a good explainer or promo video.

Tasos Valtinos · Answer

100% especially if it is explaining the product. Also, if you show yourself as a founder of a product explaining what it does and why you built it, it's a great trick for conversions

Daniele Packard · Answer

Definitely yes - picture is worth a thousand words - video is literally thousands of pictures - can convey a lot in a compelling way

Jan Mazurek · Answer

@rashikaahuja you asked about adding video, but where (website is obvious)? Here at Product Hunt? Web store product page? Service company landing page?

Michael Foster · Answer

adding a video can significantly increase the chances of conversion, as it engages users more effectively by providing a multi-sensory experience, simplifying complex information, and building trust through transparency and personal connection.

Does adding a video increase the chances of conversion?

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