Does anyone still use cold emails to market SaaS?

Avishkar
2 replies

Replies

Svitlana Palamarchuk
Absolutely, cold emailing is still a significant marketing strategy for many SaaS companies, particularly when they're targeting B2B sales. As a SaaS product grows and aims to boost revenue, reaching out to potential clients through cold emails can be an effective way to generate leads and showcase the value their solution provides. As @ujwal_kumar2 mentioned, it has to be done right.
Cold emailing, if done rightly, can do wonders.