Does building in public work on LinkedIn?

Question

Building in public is the best way to grow on Twitter (X).

But does this work on LinkedIn? Here's what I think:

It can be a part of your strategy (so you can publish launches, results, failures, success stories, customer testimonials, and your learnings).

BUT you should combine this with useful/entertaining content/thought leadership content/content about your category and your market.

What do you think?

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Accepted Answer

Wow, I will definitely try this!

Namita Aslot · Answer

I agree with you Olena at some point. But LinkedIn helps to gain trust of your prospects.

Sam D. · Answer

In France it works a lot! Building in public also means sharing failures and all things that happen to you even those that are not related to success :)

Hope to see you in my feed!

Answer

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Shushant Lakhyani · Answer

People on LinkedIn aren't much into building in public, but it will help you win the trust of your audience

Julia Suontama · Answer

I've tried it on LinkedIn and X as well. For me, LinkedIn works better.

Tho when I started 1 month ago, I had a LinkedIn audience (around 800 followers, now 1K) and in X no audience (now 60 followers)

In X you need to do A LOT to make the wheel spinning. But I believe once it starts spinning, it will pay off

Prem Saini · Answer

I Agree with you Olena, but I also feel it adds transparency, builds credibility, and engages your audience by showcasing your journey and expertise.

Prasad Pilla · Answer

That's an interesting idea. We are all so focused on Twitter we tend to ignore LinkedIn completely. Worth giving it a shot

Erkin Bek · Answer

I should try doing it on Linkedin and Twitter because I haven't tried it yet, but it seems to work because a lot of people use this kind of thing.

We are really looking forward to the book :)

Yemi Oyepeju · Answer

Building in public can work on LinkedIn when blended with professional presentation, value-driven content, and engagement. Diversify with thought leadership and industry trends for a well-rounded strategy.

Nicholas Chan · Answer

definitely need a combination of both and arguably the combination is what constitutes "Building in public"

Some examples I've seen:

Braden Ream from Voiceflow does it well
Dave Gerthardt building his Exit Five community in public 
Chris Walker built Refine Labs with a lot of thought leadership being posted in public

Drew "Sales Playbook Builder" Williams · Answer

I've seen only a few people on LinkedIn... I find LinkedIn is less entrepreneur and more corporate.

Joonatan · Answer

Tried LinkedIn but it seems difficult to even find where to start. In twitter its easier to find the like-minded people.

Gaurav Sharma · Answer

I think people don’t like (as in hit the like button) those kind of posts but they do notice them. The flavor of building in public which might be more relevant to LI might be showing intermediate results maybe with an ironic or funny angle. I personally do enjoy such posts, however I should admit I go to LinkedIn to get updated on the recent developments more.

Steve Lou · Answer

Agreed with you Olena, LinkedIn and X are different, I think it's important to diversify your content on LinkedIn. Need to try bringing more entertaining content too, I think that's a key to set yourself apart.

Does building in public work on LinkedIn?

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