Does cold email still work?
Shawn Yuan
9 replies
We are a B2B product, and we have been doing EDM recently, but the effect is poor, and the open rate has exceeded 50%, but we can't be converted into users. I would like to know your experience in cold email, and do you think cold email is a good way to find customers？
Replies
Saif Ullah Khalid@saif_ullah_khalid
Bubbl Widget
Ask yourself some questions:
Does your product really solve a problem?
Are you targeting the right pains?
What values are you providing to the prospects?
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ChatCMO
@saif_ullah_khalid thanks for your advice！
Cold emailing was not effective in my case either. However, I have heard about the experiences of people I know, and there are some effective cases, so I guess it depends on the product and the target of that product.
Absolutely! 100%
Hi Shawn. Probably that is because you don´t have the winning mail up to now. Success in email marketing is 80% of that. If the open rate is good maybe the problem is in the body of the email.
Hope I could provide some value for you. Would love to connect and share some more detailed ideas
@shawn_yuan2 Hi Shawn, let me know where we could exchange thoughts about this
@tomas_papazian I'd be curious to hear more about your ideas for better conversion via better email bodies
ChatCMO
@tomas_papazian sure, I'd love to know about your success experience！
Hey Shawn!
Firstly, hats off on achieving a 50% open rate; that's well above industry averages! But, as we both know, opens don't always lead to conversions.
Now, if you're peeking through the world of cold emailing, imagine it as a play. 🎭 Your open rate suggests that the curtain rises (the email is opened), but the performance on stage (your content) needs to captivate the audience enough to make them stay.
Enter: Copywriting
The narrative of your email, the tone, the call-to-action — all these can dramatically impact your conversions. Consider hiring or consulting with a seasoned copywriter. They can help in crafting a message that not only grabs attention but also resonates deeply with the reader's needs and interests.
Cold emailing for B2B can indeed be a powerful method for customer acquisition when done right. It's about combining the science of understanding your target audience with the art of communicating value compellingly.
In Growthx we can build a cold prospecting system where we put together endless lists of mails, we dedicate ourselves to doing this a long time ago and we have a team of experts.
In addition to contributing this free value in a call that we have I will tell you everything you know you apply without limits about Growth Marketing.
Let me know if you want to connect!