Does email marketing work?
Tasbin Tasfia
10 replies
What’s your biggest headache while doing email marketing?
Replies
Mak Mo@qa_mak
My biggest headache is wondering if my email went to spam or the inbox
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I think it does if done well. I've experimented with in few products.
I think it does when you implement it in a right way
Email marketing is really useful to gather a community of contacts that are sensible to your topics and even convert.
With a good segmentation and a good automation marketing tool, you can do great.
For us, it certainly works to improve user activation and retention
Email marketing definitely still works if you do it right. The key is having a quality email list of people who actually want to hear from you, and sending them engaging content that provides real value. There are some great AI tools out there now that can help with writing compelling email copy. I've been playing around with Copy.ai for generating email subject lines and body copy, and the results have been pretty solid so far. Might be worth checking out if you want to up your email marketing game.