Does growing a personal brand help in business?

Once upon a time, I thought it was unnecessary (reading books about successful companies), but now I am sure it is required. Times have changed.

Yes. It's related to people's trust to your business

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Sure!

A personal brand is definitely more effective on LinkedIn. Unfortunately, business accounts aren't so popular.

Absolutely! Our personal brand contributes significantly to the success of our business. Vstorm

I think yes, because if they recognize a person when they watch the product, then this will give a big plus

"Neil Pateil" might be the perfect example for that ;)

I think it totally does but its a slippery slope if you become unable to differentiate yourself from the brand. If you are the brand and people only like the product/tool because they like you. If you ever want to take a step back or perhaps sell - there might be unforeseen attrition or an inability to do that. Theres also a certain type of pressure and stress that comes with constantly being front facing.

Yes!!

100% There are some brands that are much more difficult to grow because of their niche. However, with the help of an effective person, their personal brand can boost a business' performance much more!

Growing a personal brand can definitely give a boost in business. It helps build trust and credibility, especially if you're a solo entrepreneur or small startup.

Yes for sure.

1000% I have launched a few products and every time I have to start from scratch, with 0 followers, 0 tweets, and 0 connections on every social media. If I'd spent that time building my personal brand, I would never have to start from 0 again, I would always launch new products through my personal brand. Furthermore, people love to see the face behind a product or service, humanises the service / product.

Yep, you can sell much more if people trust you

100% I see personal branding being a huge competitive edge for founders going forward (particularly as AI / no-code removes barriers to MVP product building and ops). Your personal brand can take your business CAC -> effectively $0 or be a business on its own. A few examples: - Alex Hormozi - Sold his company for $70M - Sahil Bloom - $1M/year +, starting from his newsletter - Justin Welsh - $4M/year, all from Linked/Twitter brand - Ryan Serhant - building a huge brokerage and regularly sells $10M houses from inbound on TikTok/IG Hormozi estimated the organic impressions he gets on his content every month being worth the same as ~$2M in marketing spend for his businesses. Don't know what VC / accelerator wouldn't view that as a gigantic asset.

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More and more studies shows that people prefer brands were the team has a presence online