Does over hyping/selling products during pre launch kill a product?
Lakshmanan Raman
6 replies
We all know you should start marketing before you start building the product, but does it end up hurting the launch setting unrealistic expectations?
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Rangarajan Nallappa@rangarajan_nallappa
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Sell the problem your product solves. Relate with users with those problems. Build a community of users with similar problems. Then launch.
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@rangarajan_nallappa this is a wonderful idea. Instead of pitching the product, pitch the problem and see how far it resonates! Really good one.
The Action Tracker - Life Planner
Depends on the product and its quality and how much value can it add.. Over hyping a product which is poor quality and adds hardly any value to people will be a blunder.
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@amit_arora But I am curious, on how to measure hype vs over hype - Obviously messaging is one area that is a qualitative measure but any quantitative measures would also help a lot.
The Action Tracker - Life Planner
@laxman_karthik over hype is the bubble which is high likely to burst 😊 and the creator also know that.
It's like promising a five-star gourmet meal and serving a microwaved dinner – managing hype is key to avoid disappointing your audience! How about we keep the excitement real, like finding the last slice of pizza in the office fridge on a Friday afternoon?