Does ranking 1st on PH actually give you good conversions?
Vinod Katam
20 replies
We are live on Product hunt since yesterday and we have seen some traffic and signups on our platform. But does the efforts justify the traffic and conversions? What exactly a business can expect from product hunt ranking?
Replies
Sarah Mooney@sarahthemarketer
Ariglad YC W23
I think the Product Hunt audience really matters. Are they your ideal users? If not, then conversions on your website might be limited. However, the buzz and brand awareness is amazing.
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WebCurate
Generally, PH is intended to give you a boost in start and it's a great way to introduce your platform widely when ready to be released. That being said, for long term business goals and marketing strategy, I don't think it's a good idea to rely on it as its purpose is differently.
PyjamaHR
@hosseinyazdi , agreed. product exposure is a big take away from PH launch. But how do we measure the success off it
It really depends on the product you built.
PH audience includes many solopreneurs, indie hackers, devs.
Conversion will be good if your product matches those personas.
But in every case, ranking on PH gives you a boost in visibility and you should leverage the momentum to attract your ICP to your website and product.
Indirectly, PH will help you grow conversions.
PyjamaHR
Congrats on your PH launch! Being #1 can definitely boost traffic and signups, but the real value lies in the exposure and feedback you get from the community.
PyjamaHR
@andreas_sohns agreed. But the question is, how do we measure it
Promomix
Not all products that get ranked number 1 get conversions, it just gives you awareness and the chance to reach the right people, I have heard from many founders who got conversion when they work not ranked number 1 but maybe in top 5.
PyjamaHR
@margret_rhyme Product hunt raking is more of a gamification strategy that is trying good traffic to PH. But, at the end of the day what is it that the individual products are getting. More than that, how do we measure it.
Ranking 1st on Product Hunt can significantly boost visibility and initial signups, but the long-term conversion rate depends on the product's value and follow-up marketing efforts. It’s a great start, but not a guaranteed game-changer.
Ranking 1st on Product Hunt is like being the coolest kid at the tech party - it gets you noticed, but converting that attention into long-term relationships takes charm and substance, just like in real life!
PyjamaHR
@thestarkster thats an interesting perspective.
Survicate
Product Hunt isn't the be-all and end-all anymore. It's just a part of our broader launch plan :) So I wouldn't obsess over getting #1
We were not ranked at 1, but top 5, and we don't have a real conversion
PyjamaHR
@pabloroigburgui thats hard. How did you evaluate your launch success/failure ?
@pabloroigburgui @vinodkatam94 interested in hearing about this as well
It all depends on your product and marketing
LinkedCRM AI
I think you should not only focus on the traffic brought by ProductHunt.
This is a long-term influence. There will be many navigation stations that will index your website, bringing high-quality backlinks, and there will be continuous traffic.
PyjamaHR
@zenda1122 Agreed. I agree that in the long run, it adds a lot of value to the product awareness. The question is, how do we measure it. Clearly, raking 1 or in the top 5 is just a competition among the products to bring more and more traffic and engagement over to product hunt. But how we measure the actual take aways from the launch.
LinkedCRM AI
@vinodkatam94 Perhaps there is no direct conversion, and the indirect gain is indeed not easy to assess. It depends on your purpose in the PH launch. PH may not have too many of your target customers, but as long as it is seen by more people, it is worth it.