Don't confuse branding with marketing
Business Marketing with Nika
22 replies
Branding 1st. Marketing 2nd.
But you need both for business.
Branding is all about making people FEEL something.
Marketing is all about making people DO something.
Most importantly...
You can't get someone to DO something unless they FEEL something.
This is why branding and marketing go hand in hand like Bonnie and Clyde kinda vibes.
Your BRANDING has to...
Create stories that make customers FEEL CONNECTED to the brand. π
The kind of stories that make you relatable. The real stuff. I'm not here to hurt feelings, I promise, but you're not perfect, just like me, so stop trying to be. π«Ά
MARKETING is all about...
Make sure the right people SEE your brand and what you do. π
I like to call it, building brand presence. You can't build your business with just branding, and you can't build your business with just marketing. You need both. π€
Why do you need both?
Branding speaks to the heart pulling on emotion. π€
Marketing speaks to the mind making people take action. π§
Replies
Neel Patel@neelptl2602
SyncSignature
So right about this one!
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Love this!
you are right
YourGPT
Launching soon!
Great insights on branding and marketing.
AI Researcher
I totally resonate with your emphasis on authenticity in branding. It's so important to be real and relatable, because that's what truly connects with people.
this is very helpful thank you for easy explanation
π―
Absolutely agree!
thisπ!! totally agree on needing both
Absolutely agree! Your explanation eloquently captures the symbiotic relationship between branding and marketing. A powerful brand story evokes emotions, fostering a deep connection with the audience. Meanwhile, strategic marketing ensures that your brand reaches the right audience and prompts them to take action. It's indeed a dynamic duo β branding for the heart and marketing for the mind. Well said! ππ
As always, valuable reminder! Thanks @busmark_w_nika !
Great explanation, Nika!
Nice insights, Nika!
This is useful for me. Thanks for sharing!
Many people just fail to understand this and others refuse to acknowledge this. It pays of to understand this on the long run!
Thanks for the detailed explanation! Really got some pointers to remember.
Nice summary Nika... and positioning is something else as well - see April Dunsford's book it's very useful for product makers going to market. Please follow me for our launch, cheers, Mike
Yes, I met her at a workshop in Dublin, she has really helped us narrow down our ICP and how we communicate with then, worth reading and doing the positioning exercise if you are creating a product
This is useful for me. Thanks for sharing!
This is so, so important