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  • Don't confuse branding with marketing

    Branding 1st. Marketing 2nd. But you need both for business. Branding is all about making people FEEL something. Marketing is all about making people DO something. Most importantly... You can't get someone to DO something unless they FEEL something. This is why branding and marketing go hand in hand like Bonnie and Clyde kinda vibes. Your BRANDING has to... Create stories that make customers FEEL CONNECTED to the brand. πŸ“– The kind of stories that make you relatable. The real stuff. I'm not here to hurt feelings, I promise, but you're not perfect, just like me, so stop trying to be. 🫢 MARKETING is all about... Make sure the right people SEE your brand and what you do. πŸ‘€ I like to call it, building brand presence. You can't build your business with just branding, and you can't build your business with just marketing. You need both. 🀝 Why do you need both? Branding speaks to the heart pulling on emotion. 🀍 Marketing speaks to the mind making people take action. 🧠

    Replies

    Neel Patel
    So right about this one!
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    Rohit Joshi
    YourGPT
    YourGPT
    Launching soon!
    Great insights on branding and marketing.
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    Lada
    Very eloquent summary, we always say branding and marketing branding and marketing are two things, for the same destination again!
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    Vincent Xu
    AI Researcher
    AI Researcher
    I totally resonate with your emphasis on authenticity in branding. It's so important to be real and relatable, because that's what truly connects with people.
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    Nitin Joshi
    this is very helpful thank you for easy explanation
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    Noa Kahalon
    πŸ’―
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    Jessi Ebden
    Absolutely agree!
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    Janie Baek
    thisπŸ‘‡!! totally agree on needing both
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    James Will
    Absolutely agree! Your explanation eloquently captures the symbiotic relationship between branding and marketing. A powerful brand story evokes emotions, fostering a deep connection with the audience. Meanwhile, strategic marketing ensures that your brand reaches the right audience and prompts them to take action. It's indeed a dynamic duo β€” branding for the heart and marketing for the mind. Well said! πŸŒŸπŸ‘
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    Matej Cabadaj
    As always, valuable reminder! Thanks @busmark_w_nika !
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    Great explanation, Nika!
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    Saniyyah Prima
    Nice insights, Nika!
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    Ethan Nguyen
    This is useful for me. Thanks for sharing!
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    Diksha Patro B
    Many people just fail to understand this and others refuse to acknowledge this. It pays of to understand this on the long run!
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    Steef Dann
    Thanks for the detailed explanation! Really got some pointers to remember.
    Michael Gammon
    Nice summary Nika... and positioning is something else as well - see April Dunsford's book it's very useful for product makers going to market. Please follow me for our launch, cheers, Mike
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    Michael Gammon
    Yes, I met her at a workshop in Dublin, she has really helped us narrow down our ICP and how we communicate with then, worth reading and doing the positioning exercise if you are creating a product
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    Hiep Nguyen
    This is useful for me. Thanks for sharing!
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    Terry
    This is so, so important
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