ED TECH START UP TIPS?

Congratulations on your upcoming MVP launch! One tip for marketing your edtech startup could be leveraging social media platforms to engage with your target audience. To test your product's performance, consider gathering feedback from lecturers and students through surveys or beta testing. Best of luck with your launch!

Hi Frances - First goal must be ensuring there's Product Market Fit, you can do this by interview teachers at school, schowcasing the product, identifying pitfalls in the students learning process, now PMF is a bit tricky because feedback can be good but next step is cash, so does it solve a problem that people are interested in buying? - As PM you need this info and communicate with your team to ensure fast iteration, perhaps teachers dont want to waste time recording and editing but if they have a mobile phone and a lapelle micro to record it's easier and then with AI being able to curate the lecture and cut the ahmms and yelling here and there may be easier for adption; then you have to check if students use and actually help them this is achievable through analytics, ask tech team to have data like clicks, time listening, who listens all and replies well to forms/questions and those who not, and lastly school performance. Once you get this product fitting the needs of schools it's already a good sign, you then can add or ads, or paid features, or premium subscription and approach schools (privates may be more able to spend money), but with traction you see if it fits in a B2C or in a B2B or B2B2C. But main focus is on having real data tracking usage and performance improvement on students. Hope it helps ;)