Educational or Entertaining content
Sarvpriy Arya
8 replies
which works best for lead generation?
Replies
Nick Basile@nickjbasile
We've definitely seen more engagement with our entertainment content.
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Why not both?
Why not both? Edutainment's a sweet spot. Keeps people engaged while they learn something.
OkFeedback
@roycarterunder2 Yeah it can be done but it too costly and time taking for an indie maker or solopreneures
Xence by Gaspar AI
depends on the funnel stage and your objectives! I would do both
RainBarrel
Both! Entertaining content to initially capture their attention, educational content to maintain a relationship!
Balance! But with the predominance of educational content, although in fact a lot depends on the social media, goals of your business, target audience and on the state of your social networks now.
Using the example of Reddit: you can drop a meme into a subreddit with memes, you will have a lot of feedback and likes (as a rule), but you have many expert posts when on your page and “WEB DESIGNER” in huge letters. And someone who has switched on your page after a meme can become your client or lead, because he is looking for a web designer, but there are too many of them in web design subreddits or he doesn't want to choose, he is tired. And then you threw off a good meme, and your posts hooked, and immediately indicated where to write. Comfortable. That is, educational content often doesn't work immediately, it is a long-term work, but when the profile is filled with it and continues to be filled, you can create entertaining posts to attract attention.
Thus, entertaining – attracts attention to you and engages (by the way, you can read more about engagement on our page:)), and educational – increases trust, and pushes to buy. I prefer 20% entertainment, 50% educational, 30% case studies.