Emotions in Marketing: How do you use them to connect with your audience?

Probably portraying their pain points in marketing communications. Picture their issues and suffering for as long as they feel connected, and at that point, talk about the product. The primary means of reaching them is pain.

It seems that connecting to one's emotions is a vital aspect of connection in general. If marketing addresses or targets the emotions that can drive usage of their product, then that's a great marketing strategy!