Facebook is removing thousands of Audience Targeting Options from Ads TODAY What you can do about it

As of today 1/15/24, Facebook is removing thousands of targeting options for marketers to utilize when targeting customers for their ads. Although they claim it’s related to privacy concerns and interests that may be sensitive to some users, the actual reason is that they want to make more money by forcing you to target a wider audience thus making you spend more money to get fewer results. The platform I'm launching on Product Hunt solves this problem by helping advertisers create Google Search Audience Feeds. What are Google Search Audience Feeds? Great question, you probably haven’t heard of Google Search Audience Feeds before but it’s the most powerful way to target people actively searching for your products or services on Google but with Facebook and Instagram Ads. You can effectively take the high purchase intent consumers from Google and reach them on lower-cost ad platforms. My platform Feededly unlocks the exact consumers searching Google for any keyword you can think of and pushes them into your Facebook Audience automatically. It is then updated every few hours with new Google Search users. How does Feededly unlock Google Search Consumers Info? Feededly taps into publisher networks consisting of 151 Million websites and blogs that share their customers' anonymized Cookie data with us. The data included in these Cookies consist of the exact search keywords people typed in to land on these websites and blogs. It also includes Metadata for all the pages visited on the website, products clicked on, added to cart and purchased. Once we have the data we deanonymized it and supplement it with additional data like phone numbers, income, net worth, FICO Score and contact info along with demographic info like gender, age and dozens of other filterable details from other data aggregation platforms. We use this data to build in-depth consumer profiles on over 285 Million US Consumers including exactly what they are searching for in Google. Feededly makes this data available to marketers and ad agencies. How to Utilize Custom Search Audiences Let’s say you sell Anti Wrinkle Cream and want to target people who have recently searched Google for Anti Wrinkle Cream but on lower-cost ad platforms like Facebook, Instagram or TikTok. You could set up a constantly updated stream of Google search consumers who we push into your Facebook Audience within a few hours of the consumer searching Google for your products. Your ads would only be seen by people who are actively looking for them. This drives your Click Through Rate through the roof and lowers your cost of customer acquisition by as much as 70%. You no longer have to trust Meta’s algorithms to find consumers who match your target customer and waste valuable ad spend on low-intent consumers. Build more accurate Look-a-Like Audiences If you want to give Meta a lot of High Intent Consumers to target with your look-a-like audience, you can download a list of up to 400k consumers who have searched Google for your product keywords in the last few weeks or days if your product has enough search volume. Thiw will build a much higher converting audience for your ads that are extended beyond Facebooks targeting options. Results I recently used this methodology to build a highly targeted list of social media influencers to target who were looking for casting calls for an Influencer marketing platform that I own. Before, I used to spend $4.46 to acquire an influencer lead form fill-out. I purchased a Google Search Audience and my cost per lead went down to just .34 cents each. You can build a custom Google Search Audience on almost any keyword you can imagine so you’re not limited to a specific niche or product segment. You can use this for App marketing, content marketing, selling courses or local services. The only limitation is your imagination.