Favourite tools or methods for conducting user research during the product design phase?

I love using user interviews combined with usability testing to gather in-depth insights. Additionally, tools like Hotjar and Google Analytics help me understand user behavior effectively.

I think conducting a small number of user interviews is one of the simplest and most effective methods. Depending on where you are in the process, these can be purely focused on problem discovery or also include usability tests. Interviews get you deeper qualitative feedback that helps you understand not just what a user would do but also why they do it. They're also great ways to collect ideas, problems, and improvements that you may not have even considered. The only downside is that interviews are time-consuming to conduct. We're trying to solve this at Versive by enabling you to create and send AI-moderated interviews that collect deep insights at the speed of a survey.

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Hey Robin, I won't write about my favorites, but reflect on what's best in each case. Firstly, your product design and business goals will help you choose which methods are more insightful. It's also important to have measures of success for each goal as well (less time to complete a task, increase in bookings or enrollments, increased sales, decreased bounce rate, etc). Firstly, you can select methods depending on the type of data you need: quantitative or qualitative? You can also consider what you want to evaluate, for instance, what people say or how they behave using your product? In that case, you will select methods in the Behavioural or the Attitudinal spectrum. Finally, I recommend some resources: When to Use Which User-Experience Research Methods: https://www.nngroup.com/articles... The User Experience Team of One: A Research and Design Survival Guide by Leah Buley and Universal Methods of Design by Bruce Hanington and Bella Martin

Navigating through user research tools is like finding the perfect GIF reaction – challenging yet satisfying. My go-to methods involve user interviews for those juicy insights and usability testing to keep me on my toes!

I think the best way is creating user personas can help you understand and empathize with your users. Tools like Xtensio can assist in creating detailed personas.