Finding early adopters on an ongoing basis

Thought leadership is super useful. We write blogs, and product updates regularly, this has attracted multiple early adopters and given us much more intel on where our market is. We capture this audience in a community slack channel to further engagement Our main tool is our product blog https://sahha.substack.com/

Product Hunt, Reddit, startup communities, and attending relevant events.

The task is rather difficult. Meaningful participation in industry's events might get you some initial traction. In some cases, creation of outstanding content might drive converting traffic to your website. But it takes time and expertise, and the result isn't necessarily immediate.

We used Product hunt, Indie hackers and ShowHN, and our community of existing users to find early adopters for our products.

The best way to ensure user adoption is to perform enough pre-product research to ensure that you are solving a real world problem. It is not enough to speak in broad terms, but to do the work to get to specifics. Once you nail this, user adoption will happen.

Here's a strategy for launching a SaaS product and finding thousands of early adopters/beta testers for your pre and post launch marketing initiatives. It's a long read but covers an in-depth actionable strategy. https://robxentreprenuer.medium....