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  • First launch, #1 Product of the Day! #AMA

    Shawn Park
    18 replies
    Hey everyone, this is Shawn, CEO of FUNCTION12 and our team made #1 on Product of the Day! Thought I should share some of the tips for Product of the Day since I've received so much help from this community as well😀 Our counts are: Upvotes 1,162 Comments: 512 Day rank: #1 📝How we prepared it: 1. Started the preparation a month prior to the launch 2. Drafted a to-do list and assigned who would be doing what 3. Sent emails, shared on social media, and let our friends and colleagues know about our launch 2-7 days prior to the launch 🚀On the launch day: 1. Make sure the whole team is on Product Hunt for the next 24 hours constantly 2. Let everyone know about your launch on social media and communities 3. Send emails to your users to let them know about the launch 4. Engage in the Product Hunt community and talk to different makers Some of the extra tips I would like to share are: 1. Let your audience know about your launch It’s important to gather and announce the launch to as many supporters as possible that know your product well in advance. Although new hunters and makers will show interest, it’s also important for your audience to engage as well and show their support too. We've sent D-7, D-1, D-Day emails along with many, many social media posts and DMs to let everyone know about it. 2. Be prepared for everything, anything Once your product is on top of the page, great traffic will naturally be engaged to your website and product. Make sure your server is ready for such visitors and along with various questions left on customer service answered immediately. It’s important to have these new audiences have their curiosities answered and fully test our product smoothly. 3. Engage, actively Not only have your team actively engaged in the product page’s comment section, but also engage in posts that you upload on your social media, and community posts so that more audiences can visit your product page. It’s also great to actively participate in the discussion community in Product Hunt where you can discuss and share great tips related to the Product Hunt launch! Check out our FUNCTION12 product page here as well: https://www.producthunt.com/posts/function12 Please share any questions you have, I'll be glad to help!!

    Replies

    Swapnil D Puranik
    Congratulations on a successful launch and thanks for sharing these insights!
    Rich Watson
    NVSTly: Social Investing
    NVSTly: Social Investing
    whats the size of your userbase and social media following?
    Shawn Park
    @richw We still do have small user base and social media followers, so all the teammates in our team also announced and share the launch on their own network as well. 😃
    Software Guy (Aarvy)
    Congratulations wish you best wishes, and great post.👍
    Selin Anil
    Congratulations on this launch Shaun! Did you get help from a hunter or did you hunt yourself? I'm preparing our own launch for next week, getting the last details set! We're definitely getting ready to be 400% available for 24h :-)
    Shawn Park
    @selin_anil I hunted myself, but I've heard that getting help from a hunter helps too. Good luck on your launch and I'll look forward to supporting your product as well 😄
    Selin Anil
    @shawn_park_f12 Thanks so much, I'm very excited to share our product to the world and keep improving it with the help of the community!
    Alessandro Canella
    Congratulations Shawn. Thanks for sharing great insights. 🚀🙌😊
    Shawn Park
    @alessandro_canella Thank you so much Alessandro!
    Shokat Ali
    It was really a wonderful launch
    Nathan Kridler
    Congrats Shawn! We just launched today, it was a busy day on PH today 🚀
    Shawn Park
    @nathan_kridler Thank you Nathan, I'll check out your product as well. Good luck! 👍
    Philip Dam
    Congratulations! Great tips. At what internal milestone would you judge a product ready to be launched on Product Hunt? Post closed-beta?
    Shawn Park
    @phdam3 Hey Philip! I think this can differ by the maker and the product, but for us, we believed post closed-beta was adequate since we had (though small) user base and some user that were able to show great support us!