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    First Year as a Growth Specialist in a SaaS Startup - Leranings

    Davor Kolenc
    3 replies
    Well, I've learned a lot. The learning is an ongoing process though. In short, we are a tool/platform that helps developers (DevOps) with managing and scaling their APIs throughout the API lifecycle. We managed to get from almost 0 to over 12K accounts within the year. So, just ask me anything and I'll try to answer the best way I can.

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    Daniel Engels
    How do you leverage Twitter to raise brand awareness and/or obtain leads?
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    Davor Kolenc
    Aspen - API Testing for macOS
    @daniel_engels So Twitter turned out to be great for exposure and really get great traffic numbers (especially with ADs). However, we are yet to see any significant leads coming from Twitter. We just recently hired a devrel with a solid Twitter following. We'll see if the number of leads go up. So, not many conversions coming directly from Twitter I would say. However, it can serve as a good touch point in the process.
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