For early stage companies, how much do you prioritize making a formal brand guideline?
Devreet
7 replies
Is this something thats a high priority?
Replies
David J. Kim@between_team
Between
It's not that important at all. If you don't have a product with Product Market Fit, then you should be building and talking to users.
Once you have PMF and a sales flywheel that works, then you can work on brand guidelines.
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Thinksy
I'll try my best to stick to a color scheme but outside of that I'm not really prioritizing it!
Just bare basics and refine as you grow
At the beginning of my startup, once I found a name (so difficult lol), I designed a super simple logo, picked a font, and 2 colours.
That was enough to create simple marketing content and a website.
Early-stage companies should prioritize creating a formal brand guideline if they want to create a consistent and memorable brand identity.