For marketers: How do you think 3D animation impacts user experience and conversions?

Influential because it increases the attention retention time on the page.

If thought out well 3D can portray your brand in a really innovative and creative way. There's so much room for imagination with 3D.

I agree that 3D animations offer better expressiveness and appeal. However, compatibility and complexity must be considered. Overly complex animations with poor compatibility can negatively impact the conversions.