Founders, how do you do Product Research?
Neel Patel
42 replies
We discussed this topic on our podcast episode and came with these insights:
Research is not a one-off event. Think of it as continuous discovery.
Research starts at your desk, don't overcomplicate it with fluff like User Diaries and Focus Groups. Remember, getting out and talking to people is crucial at some point.
Research de-risks four major risks: value, usability, feasibility, and viability. The first two (value and usability) are external risks (user-centric) and require stepping out at some point.
Research isn't always sequential or structured. Do what works best for you.
Applied research wins - means knowing when to stop. (Focus on gathering enough data to inform product design and development)
Use visualization techniques/tools. No one wants to read lengthy documents! Key highlights: industry snapshot, technology trends, key players, factors with the most investment (table stakes, must-haves), opportunities (problems with existing solutions), user profiles, and behavioral insights.
Design Sprints: The juiciest way to do everything above.
Are we missing anything?
Here's the full episode:
https://youtu.be/ACyfDCTIaS8
Replies
Apurva Desai@digital_by_appu
Here are five qualitative and quantitative research tactics we employ to quickly get valuable user insights that inform better decision-making on digital projects.
Conduct online surveys.
Interview your target audience.
Gather insights from live features.
Observe people using your site.
Try some A/B tests.
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Great insights! Loved helping you on this one ;)
Founders approach product research through a combination of methods to understand market needs, customer preferences, and competitive landscapes. They often start with market analysis, examining industry trends, target demographics, and competitor sheets set groups with potential users provide direct feedback on pain points and desired features. Founders also utilize tools like Google Trends, social media analytics, and keyword research to gauge interest and demand. Prototyping and MVP (Minimum Viable Product) testing allow for iterative improvements based on real user interactions. Finally, continuous monitoring of customer reviews, feedback forums, and industry publications helps founders stay updated and refine their products.
You pretty much covered the essential points. Thank you for sharing!
This is a great list- I love the point where you focus on understanding when to stop- how do you know when to keep going & when to stop? Is there a number or do you base it on objectives to be achieved?
@my3_murthy sorry! I mixed two things, in my latest episode we talked about when to stop in the building phase so I thought you asked about that
@my3_murthy In terms of research, it usually based on the objective and target audience. I believe in not innovating when there’s no need!
Great post! I think it's important to keep things simple when you're an early stage founder.
I'm the founder of a user research platform, yet I still guide 99% of founders to just go and have 1:1 conversations with customers.
As an early stage founder you always want to be 1) trying to build a product people love and 2) learning how you can do #1 better. Interviews are the best way to learn, because they allow you to dig deep into what's important to a customer and why. In most cases, you'll get more actionable insights in 5 interviews than across 100 surveys or tests.
These conversations don't have to be pure research interviews either. You can include discovery questions in sales calls, customer check-ins, or catch-ups with friends in your network.
@neelptl2602 totally agree, I think you can't rely fully on research. Ultimately, it's an input into your own intuitive decisions.
@erictli Totally agree! I do 1:1 interviews twice a month as part of my routine. It's amazing how much I learn about our users' or potential users' pain points. Every conversation reveals something unique about their experiences. That conversations are gold for understanding what our customers really need.
I start by identifying the pain points of my target audience through surveys.
@ashir_murtala how do you get to them?
I use online forums and social media to gather insights and feedback.
I start by surveying potential users to gather insights about their needs and pain points.
Thank you for sharing! Great episode✨
When building anything, I take my own pain points as my starting point.
VMS systems? Biggest issue is half of them still require ActiveX plugins and are incredibly insecure. Solution: Modern stack + focus on security.
After that, I ask a handful of people (5-7) to try it out with ZERO help/advice/explanation. I then take their feedback and adapt.
check out google index and do some friends survey
Great episode! I appreciate the breakdown of de-risking major risks.
It’s easy to get caught up in just usability and forget about feasibility and viability.
@sarahclarck_ Thanks for listening through it. I hope it was worth the time. We want to share what works today through NOT the people who have done it in the past but those who are doing it right now :) Would love to bring more juice in all our episodes.
I start with online surveys to gather initial data, then in depth exploration with one-on-one interviews to understand user pain points better.
For me, competitor analysis is crucial. I like to see what similar products are doing right and where they're falling short to identify opportunities.
I rely heavily on customer feedback and reviews from similar products. They provide real insights into what users are looking for.
I find beta testing with a small group of target users extremely useful. Their feedback helps shape the final product.
Networking at industry events and conferences often gives me great ideas and insights into current market trends and needs.
Collaborating with industry experts and consultants helps me understand the market landscape and validate my ideas.