Founders working with AI: how do you educate non-tech customers about the value of your product?

Hey PH founders, As a team working on an AI-driven product, we face the challenge of explaining the value of AI to non-tech-savvy customers.  We believe our autonomous AI coach can transform businesses, but we need to communicate its benefits effectively.  As most people don't understand what "autonomous agents" means, we've found that a more understandable way to communicate what we offer is that with our product you get your own AI "team". For example, most solopreneurs would want to hire an assistant, and a coach to help them grow, and we provide an AI assistant, and AI coach who will do just that. If you've navigated similar waters, I’d love to hear your strategies and best practices for educating non-technical users about AI.  Thank you!