Free Trial vs Freemium or none?
Drew_Quinn
10 replies
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Relja Denic@relja_denic
Skylead
There is no right answer. Depends on the product and industry.
We are currently doing a free trial. If we ever offer a freemium, it would be something very simple and can do one or two things.
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YOYA AI
I think for AI Apps, the Free Trial seems become mainstream
Free Trial:
Market Share: If you want to quickly gain market share, attract more users, and build brand awareness, offering a free trial can help users experience your product, lower the barrier to entry, and attract a larger user base.
Product Complexity: If your product is relatively complex or has a learning curve, a free trial allows users to understand the product's features and value before committing to a purchase.
Competition: If your competitors offer similar free trials, you may need to consider offering a free trial to remain competitive and attract users.
Trial Period: You can choose to offer a limited-time free trial to encourage users to try and understand the product quickly, or provide a permanent free version to attract long-term users.
Freemium:
Conversion to Paid: If your primary goal is to acquire paying users, you can offer freemium features to entice users to upgrade to a paid plan, allowing you to generate revenue while attracting users.
Differentiation: By offering both a free version and freemium features, you can differentiate yourself in the market and attract users looking for added value.
Added Value: If you can provide genuinely valuable premium features, users may be more willing to pay for those features, increasing your revenue.
Increased Loyalty: By offering freemium features, you can increase user loyalty because they may be more inclined to continue using your product rather than switching to a competitor.
Freemium is best
We opted for a free tier to start. We charge by organization instead of user, so we were able to offer a free tier for a limited number of saved uses per feature. A solo user could probably get away with staying on the free tier for a long time if they were comfortable with deleting projects upon completion, but they wouldn't be using it to it's full potential, or making any money off it.
It depends on your product to determine if a free tier makes sense, but at least for me as a consumer, I want to see a free tier first to get a feel for if it'll help me or my team.
Freemium is amazing!
It depends on the product