Friday Read - A product manager's take on community building

As a Product Community Manager, I know that building a community around your product is key to creating a loyal customer base and driving product growth. That's why I loved this article by Hotjar on community building for Product Managers. The article provides actionable tips for building a community, from identifying your target audience to creating a communication strategy that fosters engagement. One tip that really resonated with me was the importance of focusing on value first, rather than trying to sell your product from the get-go. By creating a community that provides value to your target audience, you can build trust and establish your product as a valuable resource in their lives. Whether you're just starting to build a community or looking to take your community engagement to the next level, this article is a great resource. I highly recommend giving it a read! Link: https://www.hotjar.com/product-forge/community-building-for-product-managers/