G2 or Capterra? Which platform is preferable for a startup's review campaign?

Question

Ruben Lozano · Accepted Answer

@juoemeka G2 is 10k a year... Capterrs is Pay Per Click... it is completely different...

Ruben Lozano · Answer

You can find different profiles on each platform and even inside of Capterra. Basically, Capterra is part of the Gartner Digital Markets platforms which are Capterra, GetApp and Software Advice. The experience I have at the moment is that G2 is more for US market and Capterra more for Europe, however, I can find traffic coming from both markets. Which one should I use for my startup? The one that my users use... So, if you find that your users are in G2, use that one. I will choose based on where I have more users. Are your users in Product Hunt? Well, you can ask the users to review your startup here too.

I hope this can help you.

Nick from FirstHR · Answer

@juoemeka It’s hard for me to answer because different startups have different budgets. Some can't pay for a Jira subscription, and some spend $100,000 daily on Instagram ads. To begin with, it seems that you need to measure the traffic from free accounts and choose a site already generating more traffic.

Nick from FirstHR · Answer

I think a startup should work with both platforms.

Answer

@rubenlozanome That is useful, thank you!

Alexandre Guérin · Answer

G2 is more qualitative but working with both is important

Answer

Capterra has good audience. I suppose.

Answer

FYI, I posted and discussed in a different discussion But keep in mind SEO for a mix of Various other Ideas possibly too! ... 😀 https://www.flow-seo.com/blog/se...

Lavanya Snigdha · Answer

G2 has given us better results than Capterra.

Jolyn Ng · Answer

Anyone still using Trustpilot?

Answer

They are both equally effective.

Emeka Onu · Answer

@hsanat We are talking about the premium plan, not the free version, and they may not have the budget to pay for both.

Emeka Onu · Answer

@nickanisimov Working with both can be expensive for startups, unless you are referring to the free version, which doesn't generate significant traffic and conversions.

Sanat · Answer

@juoemeka Ah got it.

Is getting reviews part of the premium plan?

G2 or Capterra? Which platform is preferable for a startup's review campaign?

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