Generative AI too generic for marketing needs?
Marketers! A lot of generative AI products out there for research and content creation with very impressive features. However, none of them really give you a clear understanding on consumer interests, personas, journeys and other essential ingredients to build a solid marketing plan.
Furthermore, content generated by AI is not compliant with brand guidelines, visual identity, campaign objective, and consumer insights, questioning the authenticity of the content produced.
Am I the only one shouting for a NEED for a cool product to solve for these marketer needs? What do you think?
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Happie