Getting new b2b customers: What works best for you?

Question

I used to rely 100% on paid meta ads.

Now, my marketing mix for my B2B acquisition flows looks a lot different - and unique to each company.

Some e.g. rely 100% on boosted Reels with DM's driving conversion.

Other 100% on LinkedIn marketing.

What works for your business and why? 🤔

Vaibhav · Accepted Answer

@casper_brix So far, I have only tried it organically and manually through LinkedIn.

Vaibhav · Answer

I find cold calling or emailing the best way and attempting to find a 'large' customer because that works as an anchor.

Luka Brzin · Answer

Cold emailing works bets for us.

Identifying your ICP is very important but you also have to consider a wider audience.

If your interested in learning more feel free to contact me on LinkedIn and I will try my best to give you the best advice possible.

Cheers.

Answer

@vaibhavdwivedi Interesting! Do you use any specific tools to find the leads?

Answer

@salesify And looking forward to your launch! I just hit the notify me :)

Tom Rudnai · Answer

Depends on ICP hugely, i think. If you're selling Sales Tech, Cold Calling 100%. If you're selling to technical personas, communities work great. Also put the product front and centre and let them play around with it.

Answer

Cold calling works best in my opinion. Conversion rates to demo are much much higher than cold emailing.

Answer

@casper_brix Thanks you! appreciate it :)

Answer

@salesify Thanks for sharing!

Answer

@tom_rudnai1 cool thanks for sharing this

Answer

@luka_brzin Thanks, Luka! I will :)

Getting new b2b customers: What works best for you?

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