Gmail's cracking down on cold emails
Harsh Gupta
3 replies
Starting Feb 1st, just 0.3% of your emails marked as spam? Boom, you're blocked. This could be a big step for user experience, but what about the ads. We're swamped with ads on Gmail, LinkedIn, and Google, yet we're kinda okay with it?
Cold emails have to be super relevant and well-researched now. and guess what's catching on? Platforms like fozzie io, leadrpro, wynter. Why? Because decision-makers are done playing nice with automated mass-sent bulk cold pitches. They want to be compensated for their time.
Replies
Fabian Maume@fabian_maume
I'm expecting the cold email to toward better segmentation and targeting:
- More people using intent data for targeting
- Leveraging micro-niche for targeting and message personalisation (for example using LinkedIn event attendees list).
- Better lead enriching tool to customise the outreach.
Email warmup tools like WarmupInbox will also become a must to maintain email deliverability. If you are sending 500 warmup email per day, which are guaranty not to land in spam it make you much more resilient to the 0.3% rule.
Share
@fabian_maume max i do is 20 emails per domain a day and that too highly personalized and when I am sure they gonna buy something
@harshgupta5161 That should be relatively safe.
You are sending 100 email per week. If you have less than one spam report per month you should be safe.