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  2. Go To Market Strategy can make or break your Business

Go To Market Strategy can make or break your Business

Marc Bovenzi
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Had a convo with Alex Urquhart about Go-to-Market (GTM) strategies on the first episode of **SaaS Chats**, where I have conversations with experts in the industry about topics to help SaaS companies grow faster with smarter decision-making. Meet Alex, a GTM expert I found on LinkedIn. We discuss his journey in the SaaS world and why GTM strategies are so important. We start by explaining what GTM strategies are and why they matter for SaaS success. Skipping this step can be a big problem for startups! We break down the key parts of a G2M strategy, covering things like understanding your audience, product positioning and being flexible in your approach. Curious about mistakes? We talk about why it's a bad idea for SaaS companies to ignore GTM strategies when they're starting or growing. We explore the important elements of a Go-to-Market strategy, including how your product is positioned, getting your sales and marketing teams to work together, pricing strategies, and keeping customers happy. Finally, we end with a quick round discussing how to measure success and why it's crucial to be adaptable. Give us a thumbs up, share, and subscribe for more SaaS insights! https://www.youtube.com/watch?v=4AsjVqaPsjg&t=2038s

Replies

Atticus Li
Launching a SaaS this week and your GTM point is gold. Any insights on common launch mistakes?
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Marc Bovenzi
@atticusli I will invite a guest on my show to cover this topic specifically. There is a Product Hunt Launch podcast on my YouTube channel. I also just recently got published on Spotify. Find me by searching for SaaS Chats in the app.
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Gurkaran Singh
Hey everyone, just dropped the first episode of **SaaS Chats** and had a fantastic conversation with Alex Urquhart about Go-to-Market (GTM) strategies. If you're in the SaaS world, you know GTM can make or break your business! Alex shared some invaluable insights on the key components of a successful GTM strategy, from understanding your audience to staying adaptable. Trust me, skipping this step can lead to some serious startup woes! We delved into the importance of product positioning, teamwork between sales and marketing, pricing strategies, and the ultimate goal of keeping those customers happy. Because let's face it, happy customers are loyal customers. Oh, and we also touched on why it's a major faux pas for SaaS companies to brush off GTM strategies. So, if you're in the SaaS game or considering jumping in, this episode is a must-listen. Don't forget to give us a thumbs up, share the wisdom, and hit that subscribe button for more juicy SaaS insights. Stay tuned for more episodes coming your way!
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