Google ads or Facebook ads?

It really depends. If you want to get more people to consume your content, you can use social media ads: because is much more social and the behavior is to create, connect and consume content. But on Google ads, people are looking to solve a specific problem or find an answer to their question. It's a more intent-driven platform. So, if you have a solution or a product that answers a specific need, Google Ads might be more effective for you. Think about the user's intent and where they are in the customer journey. Social media is often about discovery and connection, whereas Google is about seeking solutions. Choose the platform that aligns best with your content's purpose and your target audience's behavior.

Neither

Google ad is usually indented targeted: people looking for specific topic on google Facebook ad is usually interest targeted So it depends what your goal is.

same here never went for ads. Asking a Forbes writer to feature your product on Forbes or other publications will be a bonus. I ask mostly Jodie Cook for Forbes stuff. The rest is PH and Linkedin.I do not have active Twitter because Twitter policies are sh*t and the CEO itself. Never did any marketing 🙌 . PRs and Kickstarter are helpful too. Note: Kickstarter is not available in most countries.

Beyond regular marketing, networking and community building, ads definitely have their place. I've used both and found Facebook, although more expensive, is better for getting leads. Google is cheaper, easier, and casts a wider net, but you need to have a solid lead generation flow.

Both are worthy, you should be smart enough to play with them.

why not TikTok Ads?

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Advertising on Facebook is more tactful and at a good price, targeting is easier there.

Google Ads vs Facebook Ads, huh? Depends on your game. Google's great for intent-based searches, while Facebook nails demographic targeting.

Facebook Ads

Facebook Ads.

Facebook ads I was doubtful if its targeting still works because of iphone's "ask app not to track feature" but someone recently clarified for me that it doesn't affect facebook advertising because that only affects if you want to do device specific targeting like iOS users only. Can someone still confirm this for me though? Even though I feel facebook ads does do better targeting if your target is 40 years & above group it does get leads and right visibility. Google ads I personally haven't gotten many leads because lack of funds lol and there's too much competition so I don't really know how to make my way through it. Any Advice on this?

I'd say invest in content marketing. It's a better bang for your buck in the long run. The data shows conversion rates are down and cost per lead is increasing: https://searchengineland.com/goo... Ads are not a sustainable route for long term growth. If you're genuinely helping your target customer and solving their problems with great content, and participating on platforms like PH or Linkedin, they will find you.

Both if you can imo

"I'm a small business owner, so I use Facebook Ads because they're more affordable than Google Ads. But if I had a bigger budget, I would use both platforms."