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  2. Grew a niche newsletter to 1K subscribers, 45% Open rate...

Grew a niche newsletter to 1K subscribers, 45% Open rate and 20K views in a month! [AMA]

Mukund Mohan
10 replies
Two months ago, I launched a free weekly newsletter tailored for developers. We hit a 1000 subscribers in under a month. Ask me anything about newsletter platforms, distribution strategies, or collaborating with authors.

Replies

Nikhil K
Why is substack preferred as a newsletter platform? Also, the name of the newsletter?
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Mukund Mohan
Kombai (Research Preview)
@nikhil_k3 Substack differentiates itself with a host of unique features. Its main advantage is newsletter discovery. Authors can easily recommend other Substack newsletters in their app. This removes the need for reaching out and asking for collaborations. Plus, they've made it simple to start referral programs. Features like Substack chat let authors connect directly, and Substack notes offer a glimpse into the more informal side of writers. My newsletter is {Startups} && {Devs}. We curate 50 high quality developer jobs at top VC funded startups everyweek. Here's the link to our newsletter - https://startupsanddevs.kombai.com/
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Rohit Kumar Yadav
Wow!! Sounds interesting. I am currently trying to build a dev community on my twitter. I don't have prior marketing experience. can you suggest some useful resources?
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Mukund Mohan
Kombai (Research Preview)
@rohit_kumar_yadav2 Here's an awesome resource that you should probably checkout to get started. https://www.crowd.dev/post/how-t...
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Sam Ternell
That's great to hear Mukund. What kind of information are you offering in this newsletter?
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Sam Ternell
@mukund_mohan Thanks for this detailed explanation.
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Mukund Mohan
Kombai (Research Preview)
@sam_ternell Hey Sam. We curate 50 high-quality developer jobs from top VC-backed startups every week. These jobs all pass quality filters like 4+ Glassdoor ratings, top quartile team size growth and being listed in the past 7 days. They're further distributed evenly over job roles, locations and experience levels. The newsletter also include curated, career-focused resources that we think you ought to read this week - best practices & trends on engineering jobs, original data & research, and interviews with senior devs/ start-up leaders. Hope that answers your question :)
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Would love to see the strategic and tactical processes you used in a high-level step-by-step outline if you wouldn't mind sharing. Those results are definitely out of this world. Great job!
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Mukund Mohan
Kombai (Research Preview)
@david_mcanulty Drop me a message on linkedin. I'd love to help you with a detailed answer. https://www.linkedin.com/in/muku...
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@mukund_mohan Just sent you a connection request on LinkedIn. Look forward to speaking with you.
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