🚀 Growth Hack of the Day: 25% More Conversions with Interactive Demos by Calendly
Pathange Balaji Rao
0 replies
1. The Hack:
Calendly embedded interactive product demos directly on their landing page, allowing prospects to experience their platform without signing up.
2. The Story Behind It:
Calendly, a scheduling platform, was struggling to convert free web visitors into trial users. They realized that many visitors didn’t fully understand the product's value, which caused hesitation. To bridge this gap, they decided to showcase their core features upfront using an interactive demo.
3. How They Did It:
Calendly created a self-guided, clickable demo experience that mimicked the real platform. Visitors could test key features, such as scheduling a meeting or setting up availability, without needing to create an account. They used tools like Walnut to build the demo seamlessly into their landing page.
4. The Result:
This strategy led to a 25% increase in demo-to-trial conversions and a 10% uptick in paid signups within six months.
Read it in full at "SaaS Growth Daily" - https://saasgrowthdaily.substack.com/p/1-25-more-conversions-with-interactive
🤔
No comments yet be the first to help
No comments yet be the first to help