GTM playbook?

Neel Patel
9 replies
Anyone following a playbook for GTM in their early stage journey? A structured approach here could help so I’m looking for some resources or people I can discuss with :)

Replies

Tracyyyy Dao
I'm curious too
Neel Patel
@tra_dao It's your Go-to-Market strategy for the product. Are you on LinkedIn?
Martin Baun
Absolutely, Neel! A structured GTM strategy is crucial. By the way, I'm also working on a project management tool, and I'm looking for beta users. If you're interested in being a beta user or discussing it, feel free to let me know. Let's explore both these exciting topics!
Lila Horton
A GTM (Go-To-Market) playbook is a strategic guide that outlines how a company will bring a product or service to market. It covers marketing, sales, and operational tactics, helping teams coordinate efforts for a successful product launch or market entry. It's like a game plan that ensures everyone is on the same page to achieve business goals.
Neel Patel
@lila_horton1 have you ever worked on one?
Leo Roubos
Trying to build one as I go heavily based off the book 'Traction' - happy to share the notes !
Neel Patel
@flueey Notes would be great. What product are you building?