Hack #1: Prevent churn by letting customers pause their plans
Alexandre Contador
1 reply
Hey all, I decided to start a weekly series here where I share regular hacks about growth, marketing, and GTM. I'll try to keep it consistent but for now making it once per week. This will be added into my own newsletter.
For this week: Prevent churn by letting customers pause their plans
Hypothesis:
If you decide to give users the option to pause, you can increase the likelihood that they'll come back by sending email reminders and limited-time offers.
You can even let them set a date for the plan to automatically reactivate.
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https://growthwithalex.com/newsletter/
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Replies
Gavin Thibodeau@thibodeau
Interesting thought - have you seen this done before? Don’t think I ever have
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