Have you employed cold email as an acquisition channel for your SAAS startup?
Sajan Goswami
3 replies
If so, have you experienced success with it?
Replies
Saša Prodribaba@sasa_prodribaba
Not much success, I would say LinkedIn and/or X, Insta is a way to go, depending on your target audience. Making connections, yes with cold outreach but you have option to engage with their content beforehand.
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Yes, and not working as expected. Then we reduce the amount, we improve and personalize the email, and quite better
Yes, but that was 10 years ago when people actually opened cold e-mails. We had a good conversion out of it. Close to 3% which was a surprise :)