🎥 Have you tapped into the power of video for your sales prospecting yet?

Question

If not, you’re leaving a lot on the table. Video isn't just a trend; it's a game-changer in building trust and engagement.

Here are 7 types of videos that can transform your prospecting efforts:

Introduction Videos: Build rapport right from the start.
Product Demos: Showcase value, not just features.
Testimonial Videos: Let your customers do the talking.
Follow-Up Videos: Stay top-of-mind with personalized content.
Case Study Videos: Prove your solution works.
Educational Videos: Position yourself as a thought leader.
Thank You Videos: Leave a lasting impression.

These are just the basics—what’s your go-to video strategy? Share your thoughts! 👇

Cavan · Accepted Answer

I’ve started using introduction videos and they’ve really helped with  connecting on a personal level. Have you seen any particular type of video work best  for your prospecting?

Answer

I love the idea of testimonial videos! They seem like a powerful way to build credibility. How do you get customers to participate in these?

Nick Willstrop · Answer

Great list! I’ve been thinking about trying product demo videos. How do you make sure they’re engaging and not just a sales  pitch?

Answer

Being such a game changer video is like public speaking is frightening thing to start and practice. But, practice makes progress, for sure.

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I rely on testimonial videos to build credibility. Hearing from satisfied customers adds authenticity and trust to our pitch.

Isaac Henry Gallagher · Answer

Video is definitely a game-changer for sales prospecting! I've found personalized introduction and follow-up videos to be most effective in building trust. Using Vidyard has made the process super easy. What video platforms are others using for prospecting?

Answer

I send follow-up videos to keep the conversation going. They’re a great way to add a personal touch and remind prospects of our value.

Answer

I use introduction videos to make a strong first impression. They help establish a personal connection and build rapport with prospects.

Alexandre Contador · Answer

@chritopher_bond make the recording process as smooth and easy as possible for them, remember this is something that you need

Answer

Video prospecting is definitely a game changer! I've found that personalized intro videos help build rapport way faster than cold emails alone. Loom is my go-to for quick, customized videos - super easy to record and share. The key is keeping them short and to the point while still showing you've done your research on their company/needs. Follow-up videos after key convos are clutch too for staying top of mind. Still experimenting with other types but those are my staples!

Alexandre Contador · Answer

@cavan the simplest ones but also the most effective

Baba Nadimpalli · Answer

@nick_willstrop good question. IMHO, I’ve generally tried more products from a video product demo that haven’t tried to seem like a sales pitch. Vulnerability, empathy, and openness. What’s working, why should I care, what’s this not for?

In our case, at rookit.app we directly tied videos to the overall product experience. We’re still in public beta, so whether this takes wings or not is still TBD.

What about you? What video product demos got you to try the product?

🎥 Have you tapped into the power of video for your sales prospecting yet?

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