Having the ability to track and see who's opened/read your emails - is this important to you?

It used to be very, but these days we dont track. Unless of course its for email marketing and then we track everything! :)

For sales and marketing team it's important.

Lots of companies already do this with the 1px by 1px image in emails

Open rates are going to be really important for our upcoming launches / rollouts.

For me, I find it super beneficial for marketing purposes and A/B testing cold emails.