Help me choose between Email Marketing and Social Media Ads
Nancy Chung
1 reply
We want to recommend the best medium of conversion to our merchants, and this article (https://medium.com/shopify-conversion/email-marketing-vs-social-media-ads-ba469966a2c2) narrowed down the selection criteria to these attributes:
1. Driving Sales
2. Online Presence and Reach
3. Expected ROI
4. Promotion Reception
5. Targeted Marketing
I need more personal opinions to make a better judgment.
Replies
Vian Trinh@vianingrowth
I agree with the article.
Email marketing pays off in the long run, while social media ads do well for brand exposure and awareness.
How about... a bit of both?
The merchants can run very targeted ads for a higher chance of exposure, conversion, and better ROI.
Meanwhile, email marketing is helpful for conversion, retention, and loyalty.
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