Here's my experience with running ads online...

Have I ever run ads for my business? No. That was my answer for a long time. Ads are hard to crack but they are becoming easier and advertising is going out of your hands into the hands of AI. This trend has been gaining momentum over the past several months, across various platforms. While this is making putting out PPC ads much easier for most businesses. Customization options are diminishing, and the level of control you once had over your target audience is slipping away. The message from advertising platforms seems clear: let AI take the wheel – publish your ads, link your website, and step back. A prime example of this shift is Google Ads' creation of "Performance Max," a fully AIrun product. With Performance Max, you provide the AI with 'signals,' and it autonomously decides how to use them. It operates on full autopilot. But does it work? The answer appears to be yes. While there might be concerns about losing control, the effectiveness of ads doesn't seem to suffer significantly. I’ve started using some of the features and I don’t see a huge drop in the effectiveness of the ads. That’s personal, but I’ve seen a bigger sign at the community level. The ad landscape is changing. Fewer individuals are advertising their ad running skills, and coaching programs, and professionals offering to run your ads for you for a fee. Is this the start of the death of an industry? Only time will tell. However, one thing is clear in this new advertising paradigm, the key is to trust AI to find your audience while ensuring your offer stands out. Design compelling pages that are well-written, not spammy, and encourage users to take action. It's important to note that results won't happen overnight. Ad algorithms need time to mature, and initial ads may not convert optimally. Over time, the algorithm learns to identify the right audience for your business, leading to improved conversions. Now, the pivotal question: What can you sell online to visitors landing on your page? 1. Evaluate your product against the competition. Does it stand out? 2. Strategize to minimize bounce rates. What can you do with your offer, pricing, or features? 3. Focus on lead capture. Not all buyers make a purchase on the first visit – nurture them. 4. Implement retargeting pixels. It's a cost-effective way to re-engage potential customers. If you have the budget, a compelling product, and a refined sales pipeline, it's time to take the plunge. Need assistance? Feel free to reach out; I am here to help. 🙂