Here's our preparation plan that made our tiny 6 pp team be product of the day
Patricia
2 replies
Hi hunters !
Hi, I’m Patricia 👋 , maker of Kairn, the app to achieve your goals.
We launched on March 8, 22 on Product Hunt and managed to get great results (🐱Product of the Day, ♥️ 1150+ upvotes, ✍️ 330+ comments, 🤗 2000+ new users). Here’s how our tiny 6pp team made it happen, hope this help making the best of your PH day too.
Here's the full detail > https://kairn.notion.site/Product-Hunt-Launch-Kit-Template-Become-Product-of-the-day-4a2217e0773946d6a5bd9d19aaad9e39
For reference, inspiration, and support our Product Hunt page > https://meow.ph/kairn
And here's a sum up version 👇
1 month before >> build your community and work on your product
[ ] Create a list of 500 people to contact on Launch Day for support => each person of your team should be responsible of at least 25 to put everyone in the mood
[ ] Work on a very nice landing page, highly visual, and test your marketing message with potential users
[ ] Build your self-serve onboarding so members who discover you on PH can become users with no friction
1 week before - fix your assets + give a heads up to community
[ ] Have all your marketing assets ready (PH page for your hunter - cf template in our Notion / product video - cf how to in our Notion / banners / logo /1-1 activation messages / social media posts / Twitter threads to run discussions along the day / landing page polished)
[ ] Let your community know that in 1 week you'll be launching so when you do they're all ready to help out
[ ] Give each person of the team a clear role for launch day (answer comments / reach out to 500 / activate social media / answer new users...)
1 day before
[ ] Make sure everyone in the team has your company's banners and all assets ready
[ ] Update your social media links to your PH page
[ ] Get a good night of sleep
[ ] Post a motivating Tweet at 11:55pm
Launch Day (starts at 00:01am PT)
[ ] Activate your most engaged community first => rush to get to 100 upvotes within 1-2 hr max to target Product of the Day
[ ] Reply to all comments, ideally by multiple people of your team to show engagement
[ ] Share your progress on social media in very humble format (videos and live do the best job here!)
Days after
[ ] Share your numbers
[ ] Give back to the community your tips post launch !
Hope this helps and that you'll have a blast. Feel free to reach out, comment, whatever. If we can help, we'll be delighted to !
Cheers and rock your day,
Pat 👋 🐱
Replies
François Massot@massotf
Common Crawl
Thanks Patricia for sharing such a precious plan. I have one more question for you: if you were to keep only 3 actions, what would they be?
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Damnnnn
Hey @patricia_bsc_kairn 👋
I had been cooking a social learning app (Damnnnn) for almost a year now. And we're finally targeting to launch this week.
I'm super glad that I stumbled upon this content. Also super happy for Kairn 🔥Crazy potential out there.
Congrats for the entire team.