Hey marketing people! What's your "the one"?

Question

What's the one essential step you never skip at the start of a new project? Do you always go for market research, audience analysis, or focus on building a strategy right off the bat?

Felix Sattler · Accepted Answer

For me there are three essential steps instead of just one. But if it would be one – would definitely be the market research, but here come my top 3 instead:

1. Market Research – understand your ocean
2. Note down all USPs that are unique to your product and set you apart from other solutions in your field – find your blue ocean
3. Build personas for your target audience – in the past I saw that especially when working with MVPs, a traditional audience analysis wastes more time than needed, as in early stage you still don't know exactly who you are talking too. So I tend to focus first on building out some personas, as these also give people a really easy understanding of who they are talking too.

Janak Patel · Answer

My 'the one' is data-driven insights; they guide my decisions and maximize impact!

Rahul Parmar · Answer

My 'the one' is storytelling! It transforms brands and connects with audiences on a deeper level.

Sıla Barışık · Answer

@felix_sattler Thanks for these valuable insights Felix! I'll definitely try to apply them to my cases.

Jerry Allen · Answer

For me, it’s all about audience analysis. Understanding who I'm targeting makes a huge difference. I dive deep into demographics and preferences before anything else. This step shapes my entire strategy. Once I know my audience, I can tailor my content and messaging effectively. It feels like I’m building a solid foundation for the project. I’ve seen the impact firsthand.

Hey marketing people! What's your "the one"?

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