Homepage tips?
Reece Jones
4 replies
Any go to tips for a great home page? Struggling with my conversion rate and I was wondering what you guys thought!
Replies
Wiktoria Jaszcza@w_j
1. Headline - concise - clearly communicates what you are offering
2. Subheading - also concise, expands on the headline, relies on benefit language. Shows the reader how to solve a problem rather than what your product is. Shows how user can do something better
3. CTA - clear, concise, says exactly what to do
4. Concise text sections - 80-100 words per section - benefit language
5. Meta optimisation of descriptions and titles
6. Optimization of images for socials
7. Repeated CTAs
8. Value visualization: graphs, charts, images.
9. Social proof
The header, sub-header and first image (video) should be above the fold.
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have call-to-action buttons all over it