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  • How B2B Freemium Models Should Be for #AI-Based Products?

    Tuğra Avcı
    3 replies
    Hi Growth Hackers 🤓 In this discussion, topics such as how to expand customer bases using B2B Freemium models for artificial intelligence-based products, how to encourage customers to transition to the paid version, and what features to offer in the free version can be discussed. Additionally, the advantages and disadvantages of this model can also be discussed. The purpose of the discussion is to share ideas on how to generate more revenue using B2B Freemium models for artificial intelligence-based products and to gain knowledge on this topic. If it speaks for SaaS, my ideas are as follows 👇🏻

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    Tuğra Avcı
    Of course, it may change according to the market, but limited rights and days can be defined. If you are sure about the product, I don't think there is any harm in doing it. It can also increase the post-purchase customer retention rate. It's a bit like gambling, but it's definitely not.
    Soner Alemdar
    I believe that the best and most converting model would be to offer the full premium features for some time (ex: 14 days) and then downgrade back and just offer some basic features forever. This may give users the opportunity to create some flows (during the first 14 days) that they might want to access or work on at the end of this period. Downgrading them back to some basic features can be a trigger to subscribe for the product!
    I think B2B freemium models are an effective way to expand the customer base for AI-based products. Offering a free version can demonstrate the product's value and build trust with potential customers. To encourage customers to upgrade to the paid version, additional value must be provided, such as more advanced features. When deciding which features to offer in the free version, it's important to provide some value while reserving more advanced features for the paid version. The advantages of this model include reaching a wider audience and the possibility of generating more revenue through upselling, but there are also potential disadvantages, such as the cost of maintaining a free version and the risk that some customers may not upgrade to the paid version.