How can businesses quickly understand customer pain points from online discussions?

Abdul Rehman
7 replies
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Replies

Diogo Maia Caetano
I think it depends on a lot of factors, like how big the businesses are. If you have an early-stage startup, it should be easy and straightforward. Have some surveys to measure experience and impact and keep an eye on written feedback. Engaging with the community is definitely is best way of moving forward, I would say. This is what I'm trying to do now for Jammin' (https://www.producthunt.com/post...) - let's hope I'm right :)
Juniper Sage Beaumont
You could try sentiment analysis tools to quickly extract customer pain points from online discussions. MonkeyLearn and Lexalytics are pretty good for getting started with understanding the overall sentiment and key topics being discussed. Can also help spot trends over time.
Chandan Jadhav
Read and think of solution from user perspective.
Chandan Jadhav
@abod_rehman a simple strategy will be, find someone in your circle/social media who is a relevent user for this product/service. seek help from them for a anonymous review, make sure they don't know you're the builder to help you get a unfiltered review. After they use it, ask them simple questions: Will you use it further? If yes why? If not why? Does this make sense to you? Is it something fancy or actually useful? You used it because I asked you to, but would you use it if you came across it randomly somewhere? these straightforward questions should give your a unfiltered user perspective to start with. Everything is a great product only when it serves what it was created for.
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Christal Edwards
Get more feedback from their end.
RodrigueR
For now, just feed the entire discussion feed to AI and get quick insights, then take action.