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  2. How can I go about finding my first customer?

How can I go about finding my first customer?

Harper Young
4 replies

Replies

Nadar Lau
Finding your first customer can be both exciting and challenging! Start by clearly defining your target audience. Who will benefit most from your product or service? Once you have a clear picture, leverage your existing network. Reach out to friends, family, and professional contacts who might be interested or know someone who is. Next, consider joining online communities relevant to your industry. Engage genuinely in discussions, offer value, and subtly introduce your product when appropriate. Social media platforms like LinkedIn, Twitter, or niche forums can be great places to connect with potential customers. Don’t underestimate the power of local events or meetups. Attending these can provide valuable face-to-face interactions. Lastly, consider offering a limited-time discount or free trial to entice potential customers to give your product a try. Remember, persistence and genuine connections are key!
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Prithvi Damera
Start by reaching out to friends, family, and professional contacts who might be interested in your product or service. They can provide valuable feedback or referrals to potential customers
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Michael Vavilov
It depends on the type of product you're offering. I suggest starting with your network, followed by some inbound marketing, and then moving on to outbound approaches
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Dominik Marcinkowski
To get your first customer, start by defining your buyer persona—who are they, what level are they in the organization, and what problems do they face? Once you understand their pain points, offer a real solution that addresses their most important issue - like a really significant issue, (painful knee) rather than something minor or less urgent (like an itchy hand). Communicate your value proposition clearly, showing how you solve their problem, and make sure to put yourself in their shoes. Marketing is important, like some educational content, prospecting or referrals, but it alone won't get you your first customer. You need to truly understand your target audience, their biggest problems, and offer a real solution. Once you've addressed their pain points, marketing can help communicate your value and build trust through educational content.
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